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Your source for stock market analysis, global macro musings and hedge fund investment strategies. Hosts Julian Klymochko and Michael Kesslering aim to bring you the knowledge and analysis you need to become a more intelligent and wealthier investor
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Tuesday Oct 12, 2021
Tuesday Oct 12, 2021
On today’s podcast we welcome special guest AdTheorent CEO Jim Lawson. AdTheorent is a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers.
On the show, Jim discusses:
- His journey from practicing law to becoming an entrepreneur and CEO
- How AdTheorent’s machine learning advertising technology platform works
- Why the two most prevalent ad targeting methods, cookie-based retargeting and segment-based audiences, are less effective
- Insights into the merger with MCAP Acquisition Corporation
- And more
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